By Brian Armstrong
Online banner advertising is a form of advertising that uses banners or other graphical elements to promote a product or service on the internet. These banners are typically placed on websites, and when a user clicks on one, they are directed to the advertiser’s website.
The first banner ad was created by AT&T in 1994 and placed on the website HotWired.com. The ad was a simple graphical banner that read “Have you ever clicked your mouse right here? You will.” This simple ad began the rise of online banner advertising and set the stage for the development of more sophisticated forms of online advertising.
Online banner advertising has evolved over the years and can take many forms, such as static images, animated GIFs, or even interactive rich media ads. Advertisers can choose the format that best suits their campaign and target audience.
One of the key advantages of online banner advertising is its ability to reach a large audience. Websites that display banner ads receive millions of visitors per month, providing advertisers with a vast potential audience. Additionally, online banner advertising is highly targeted, allowing advertisers to reach specific groups of users based on demographics, interests, or browsing history.
Another advantage of online banner advertising is its cost-effectiveness. Compared to traditional forms of advertising such as TV or print, online banner advertising is relatively inexpensive. Advertisers only pay when a user clicks on an ad, known as cost-per-click (CPC) model, and it allows them to track their return on investment (ROI) accurately.
However, like any form of advertising, there are potential downsides to online banner advertising. One is the issue of ad-blocking software, which allows users to block ads from appearing on their screen. Additionally, as banner blindness has become more common among internet users, so many of them don’t pay attention to the advertisement. Lastly, the increasing use of mobile devices has led to smaller screens, making it more difficult for advertisers to capture users’ attention with banner ads.
Overall, online banner advertising is an effective and cost-efficient way to reach a large, targeted audience on the internet. As with any form of advertising, it is important for advertisers to be aware of the potential downsides and to continually test and optimize their campaigns for the best results.
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“I make money at the service of others rather than at the expense of others.”
And I live by this everyday. https://brianarmstrong.biz