Blog or YouTube? What Gets The Best Results?

Building your brand, creating and
growing a niche and trying to
increase your followers?

Where is your time better spent for
best results?

Posting to your Blog?


Posting YouTube Videos?

Let’s look at both:

Blogging: Advantages

Easy to do if you are a writer, an
expert, can post on a consistent

Hosting your own blog is a great
and low cost way to build your
online portfolio of sites and
online property.

The key is to have a HOSTED blog
and not a free blog that might just
disappear one day. 

Option to have more then one blog.
You can easily integrate with
social media for likes and shares.
Helpful for SEO indexing of key
words related to your niche.  

You don’t have to be on camera or
worry about your back drop,
lighting etc.

Option to Integrate ads for revenue
Integrate your affiliate links,
your reviews etc to your Blog. 

Blog: Disadvantages

If you are not a writer, coming up
with unique content may be time
consuming, or expensive if you are
hiring content provider.

Important to blog on a consistent
basis, so need to set time aside to

Lots and LOTS of blogs out there so
that means lots of competition. 
If you have more then one blog you
will need a system like the Lazy
Blogger offered at Worldprofit to
post to multiple blogs with one click. 

Care must be taken with
“commenting”, to fend off bots and
spammers. Easy to do if you know

YouTube: Advantages

Build your channel, build your
brand with video  SEO. Search Engines consistently
index videos with more merit and
higher ranking then standard blogs. 

Search engines also prefer mobile
friendly sites so not and issue with YouTube.

In many ways easier to get
followers and likes with videos.

The more theme related videos the
further your reach.

Easily integrated with other forms
of social media for greater
exposure, likes, shares,

Creators can earn revenue!
If you don’t want to be on camera,
you can SHOW a product or review it
while remaining off camera or limit
your face time. 

YouTube: Disadvantages

If you don’t like to be on camera
or get nervous it can be intimidating and time
consuming to keep re-doing. 
For professionalism of your videos,
you will need a script, put on your
best face and hair, arrange
backdrop, quiet time, purchase
lighting, and equipment.

Bottom Line:

If you are very limited in time,
posting videos to YouTube is time
well spent.

But, if you can do both – and do
written blogs AND YouTube videos,
better yet.

When it comes to promotion, the
MORE the better. So look for multiple
ways to get the word out about your products
and services to get the best results,
tap new markets and more exposure.   

By Director of Website Development, Sandi Hunter